God Over All Limited.

The brief

God Over All Limited supplies building materials. Integrity, transparency and quality service sit at the centre of its brand message. The identity needed a visual connection to construction, with applications ranging from stationery to equipment.

Building the visual language

The concept combines GOA’s initials with tall, structural forms. Deep green and gold establish the palette, with black-and-white versions giving the mark room to work in simpler settings.

The application designs explore different scales and surfaces: a small stamp, packaging tape, workwear, hard hats and the side of a truck. The same signature connects them.

The outcome

The collection presents the logo, visual identity and application designs as one system. The application mockups explore how the identity could extend across the business.