Mega Growth.

The brief

The Hairmony work brings Mega Growth’s product, people and event communication into one campaign collection. My contribution covered campaign layouts, print applications and event invitations within the existing brand.

Carrying the campaign into the invitation

Bright yellow gives the work its immediate presence, with purple accents and prominent type supporting the composition. Product and people imagery share that same visual world.

The campaign layout and event invitation use the same language for different tasks: one establishes the message, while the other makes room for the details of attending.

The outcome

The collection shows the campaign composition and event communication as related applications. The work extends Mega Growth’s established brand into these layouts.