Pepay.

The brief

Pepay’s identity work connects a payment brand across screens, cards and physical payment settings. Those touchpoints need a consistent signature even when their size and function differ.

One signature across touchpoints

A simple blue mark and a navy foundation establish the visual language. The applications carry those elements across cards, terminals, digital layouts and merchandise.

The design work centres on recognition across formats: deciding where the mark leads and where colour or supporting layout does more of the work.

The outcome

The result is the identity and set of visual applications in this collection. The interface and product mockups show how a single direction can span digital and physical touchpoints.