QR Drinks.

The brief

QR Drinks brings different drinks into one campaign collection. My work covered image composition, product storytelling and social design, rather than the identities of the individual drinks brands.

Giving each product a setting

The compositions move between tropical light, rich shadows and quieter editorial layouts. Each setting draws attention to a different product character or occasion.

Consistent brand placement connects the series. Image composition and typography change the mood while the bottle remains the central point of attention.

The outcome

The collection is a series of distinct product compositions held together by a common approach to placement and hierarchy. It shows the campaign imagery and layouts I worked on, with the featured brands’ existing identities intact.