Yamaha by CFAO.

The brief

The Yamaha by CFAO collection spans product, event and outdoor communication. My role was to develop campaign applications within Yamaha’s existing brand, adapting the work to different formats.

Adapting the rhythm

Signature red, bold type and product-led imagery connect the work. A compact event layout needs a clear title and information order; a wide outdoor composition needs a message that reads across a larger field.

The balance shifts with the format, while the brand and subject remain easy to identify.

The outcome

The selected designs show the existing brand carried through product, event and outdoor applications. They document the campaign work and format adaptations within Yamaha’s established identity.