ClassikChops.

The brief

The ClassikChops work centres on Nigerian food and familiar occasions: a full plate, a celebration, or the relief of leaving the cooking to someone else. My scope covered campaign concepts, social design and promotional graphics.

Starting with a familiar moment

Warm orange, generous food imagery and playful headlines provide the visual ingredients. Each composition connects the food to a recognisable situation, then gives the dish enough space to be the main attraction.

The tone allows humour while keeping the promotional message easy to find.

The outcome

The result is a series of food-led campaign and social designs. The selected work shows the relationship between the headline, the occasion and the dish, across different promotional messages.