Faramove Brand Identity.
One arrowhead. A whole way forward.
Brand identity design, in collaboration with Iyanuoluwa Odunewu.
Identity designed by Thomted (Akintomiwa Ojedele) and Iyanuoluwa Odunewu, as credited in the brand book. Applications shown are examples from the guidelines.
The brief
Faramove moves goods across town, across the country and across borders. The identity needed a clear idea that could travel just as far, from a small app icon to a shipping box.
One shape, in motion
A rounded arrowhead is the starting point. Flipped and stacked, it suggests goods leaving and arriving. Repeated in two columns, it becomes the mark.
The same shape becomes a forward arrow, an outlined trail and a repeating pattern. The graphic language grows from the logo itself.
Blue leads. Green brings the spark.
Electric blue gives the system its foundation. Signal green draws attention, while black and white give the layouts room to breathe. General Sans keeps the typography direct across headlines, documents and screens.
A system for the journey
The brand book brings the logo suite, colour pairings, type hierarchy and graphic devices into one set of working rules. Its application examples explore packaging, outdoor, stationery and product screens.
Identity design is credited to Thomted (Akintomiwa Ojedele) and Iyanuoluwa Odunewu. The selected spreads below are taken from the supplied brand book.
13’03 Gourmet
Brand Identity · Visual Language · Brand Applications